Dr. Jeffrey Hui (凌羽一博士)
EdD (Bristol), MSt (Cand) (Cambridge), EMBA (CUHK), MA (HKU), BBA (Hons) (CUHK)
SHKIM (Life), ProM, FIMS, Beta Sigma Gamma (Life), DTM, KCR, CNLPT, CNLPMP
Dr Jeffrey Hui is an Honorary Guest Lecturer of EDC, a leading strategic i-Marketing and education expert in the region, the Chairperson of Hong Kong Institute of Marketing (HKIM) and Managing Director of a marketing consultancy company.
As an experienced marketing and training consultant, Dr Hui has been invited to conduct a vast range of training courses, workshops and talks (over 1,000 sessions) and to provide consulting services to various high-profile corporations, including Google, IBM, Canon, Coca-Cola, Adidas, L’Oreal, P&G, Gillette, GSK, 3M, Pfizer, Nestle, HSBC, UBS, Deloitte, Cathay Pacific, Inchcape, and New World Group. In addition to promoting the best practices in the marketing profession, Dr Hui has also been serving as the final judge of various prestigious local and regional awards, including Effie Awards (Greater China), ECI Awards (Greater China), Yahoo! Big Idea Chair Awards, and MTR Advertising The Best of the Best Awards.
As a passionate writer, Dr Hui has authored and co-authored several top-selling books on branding, marketing, and strategies and management, including:《贏銷策略──打造品牌必讀50例》,《商識滿天下──香港商管翹楚30訪》),《讓品牌「飛」!──策略社交媒體、網絡營銷實戰秘笈》)* ,《品牌超連結──十大Marketers成功實學》* and《贏銷0與1》* (*NO. 1 Finance and Business Category Bestseller at Eslite誠品書店).