Dr. Sarah Zhao is the Assistant Professor of School of Communication, Hang Seng Management College, teaching undergraduate and master degree courses.
Prior to her doctoral study, she worked as a PR professional for several years. At Burson-Marsteller, one of the top international agencies, she helped clients (Hewlett-Packard, Lexus, Blu-ray Disc Association, etc.) boost their brand image as well as mitigate crisis by designing and facilitating strategic communication in a variety of public contexts. As a conference manager at Caixin Media, China’s leading financial media group, she developed and implemented communication plans for its partners, mostly reputable financial institutions, such as Nomura Securities, Franklin Templeton Investment Funds, China Minsheng Banking Corp., etc.
Before joining HSMC, Dr. Zhao has taught at Division of Humanities and Social Sciences in BNU-HKBU United International College. She holds a Master’s degree in Global Communication from The Chinese University of Hong Kong and a double Bachelor’s degree in English Language and Literature and Broadcasting and Hosting from Communication University of China. She obtained her Ph.D. in communication from The Chinese University of Hong Kong. Her research and teaching interests include public relations, crisis communication, corporate social responsibility and sustainability.